To have a better marketing approach as well as create superior products and services, companies are hungry for information about the market. The market of course is the consumers or people. One way to get information about them is when they visit websites. A wealth of information can be obtained when a person logs in to a company website in order to become part of the community in that website or get more benefits by signing up.
The problem is that every company is doing it. For a web user having to register and fill out the personal information page and remembering a username and password for every website the user wants to enter becomes a tedious and repetitive task. In fact the web user may forget the so many username and password used. This situation means a web user can be turned off registering to a website and a golden opportunity is lost to get another customer or have more information.
Janrain originated in 2004 when founder Larry Drebes observed that the number of username and password combinations required on the web was reaching an untenable state. What was being pushed was the OpenID protocol to solve the problem. Janrain was a participant in bringing this about. The work led to what is known today as social login.
Instead of having to fill out another registration page and create a new username and password you can log in to a website you’re interested in through an existing account that you may have with Facebook, Google, Yahoo and other social sites. Thus logging in to new website becomes a painless task.
When Janrain started helping organizations with their technology, they soon found out that their solutions could be utilized to create richer, more meaningful relationships between website visitors and the organizations (customers of Janrain).
The firm’s product, Janrain User Management Platform (JUMP) now makes it easy for clients to acquire, engage, and learn more about their customers.
It was a rainy January in Portland, Oregon where the company is based when Drebes decided to turn his idea into reality. These days Janrain is experiencing a rain of invest funds and profits.