While many businesses have launched products or services based on a hunch, it can also be very expensive if it turns out wrong. One of the best ways to get feedback is to do surveys. This involves taking samples as it’s too expensive to survey an entire market.
Nowadays many marketing initiatives are done online. It only makes sense that surveys should be done online too. One company that has excelled in this area is uSamp which stands for United Sample, Inc. While cutting edge technology is the leading factor why this company is successful in providing the right surveys for its customers it also has another ace up its sleeve. The firm’s management team is made up of market research veterans. Thus they know how the technology is to be properly used and not something that will just churn out misleading figures and results.
uSamp has been one of the first companies to get into online marketing research. It combines online sampling solutions along with a proven SaaS platform for online survey authoring, data collection, and insight delivery on a global scale. This is made possible with a global online panel of 12 million survey respondents that the company has built. With the SaaS platform clients can develop superior products and services by converting online data and mobile response into functional insights.
uSamp was founded in 2008 and acquired DMS Insights in June 2010 to further strengthen its marketing research capability. It has corporate headquarters in Los Angeles, California and has so far raised $14.5 million in venture funding.